IA
Ibtisam Asif Principal Full Stack Engineer
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Impact at a Glance

Building at Scale

From architecting multi-tenant SaaS platforms to leading engineering teams — every system engineered for reliability, speed, and real business impact.

10+
Years Experience

Delivering large-scale SaaS, eCommerce, logistics, fintech, and enterprise platforms.

15+
Engineers Led

Led cross-functional teams with architecture ownership and delivery accountability.

4M+
Users Served

Scaled Seated’s reservation platform to support millions of concurrent users globally.

99.5%
Uptime

Production reliability across AWS/Docker deployments with enterprise-grade practices.

About

Engineering leadership with end-to-end product ownership.

Engineering Lead & Principal Full Stack Engineer with 10+ years of experience delivering large-scale SaaS, eCommerce, logistics, fintech, and enterprise platforms. Proven track record of leading cross-functional engineering teams, owning end-to-end product delivery, and building scalable systems from concept to production. Experienced in stakeholder management, roadmap planning, system architecture, cloud infrastructure, and engineering execution.
Experience

Senior Software Engineer · Engineering Lead

FullBeauty Brands
Jan 2024 – Present
  • Led design and delivery of the Full Beauty Product Costing Tool, an enterprise apparel sourcing platform automating seasonal RFQs, vendor quote collection, and Estimated Landed Cost (ELC) reporting.
  • Architected a FastAPI/Python backend integrating Snowflake (PLM), SQL Server (QAD planning), and PostgreSQL, replacing spreadsheet-based costing with near-real-time reporting refreshed every 15 minutes.
  • Built a high-complexity costing engine computing ocean/air landed costs across duties, surcharges, agent commissions, and freight — processing thousands of SKUs per seasonal buy cycle.
  • Delivered end-to-end RFQ automation: PLM-driven item ingestion → vendor assignment → SMTP invitations → secure vendor self-service portal → three-stage approval workflow.
  • Implemented multi-source data pipelines with daily PLM sync, automated HTS/tariff modeling, and Teams alerting — reducing manual data reconciliation effort by ~75% and cutting RFQ turnaround time by ~60%.
  • Established Microsoft Entra ID SSO for internal admin APIs and token-based auth for external vendor portals, with session-based audit logging across 8+ reference datasets.
  • Operated AWS EC2/Docker deployments across dev/prod with cron-scheduled batch jobs, ECR-based releases, and production reliability practices — maintaining 99.5%+ uptime.
  • Owned end-to-end product lifecycle: architecture → development → deployment.
FastAPI Snowflake PostgreSQL AWS EC2 Docker Entra ID

Principal Software Engineer · Full Stack Lead

Seated
Jan 2020 – Jan 2024
  • Led full-stack development using Next.js and NestJS, ensuring scalable and maintainable architecture.
  • Designed and implemented high-performance APIs and backend services.
  • Built and optimized user-facing features, improving customer conversion rates by 19%.
  • Improved system performance and key business metrics, increasing restaurant revenue by 18%.
  • Designed A/B testing pipelines and analytics integrations for data-driven product decisions.
  • Collaborated with cross-functional teams to deliver scalable product features.
  • Led a team of 15+ engineers, driving architecture decisions and code quality standards.
  • Implemented fraud detection systems, reducing fraudulent activities by 20%.
  • Owned end-to-end product lifecycle: architecture → development → deployment.
Next.js NestJS TypeScript React PostgreSQL

Senior Software Engineer · Full Stack Developer

WAFIOS (Connectavo)
Aug 2018 – Jan 2020
  • Built scalable web and backend systems for industrial automation platforms.
  • Developed APIs and services using modern backend practices.
  • Collaborated with frontend teams to deliver real-time monitoring dashboards.
  • Contributed to building a product from scratch, onboarding enterprise clients.
  • Improved development speed across teams by 90% through optimized workflows.
  • Ensured high performance and reliability in regulated environments.

Tech Lead & Consultant (Full Stack)

Outstart Tech
Aug 2017 – Aug 2018
  • Designed and implemented full-stack architectures for multiple client projects.
  • Led development teams and ensured high-quality deliverables.
  • Managed project lifecycle including planning, execution, and deployment.
  • Worked closely with stakeholders to translate business needs into technical solutions.

Senior Software Engineer (Full Stack)

LastingSales
Sep 2016 – July 2017
  • Developed scalable web applications and backend systems.
  • Designed APIs and handled database integrations.
  • Collaborated with teams to deliver production-grade applications.
  • Focused on performance optimization and maintainability.

Lecturer – Software Engineering / Web Development

UOL
Sep 2016 – July 2018
  • Taught software engineering, system design, and web development concepts.
  • Mentored students in modern development practices.

Freelance Full Stack Developer & SEO Consultant

Upwork
2009 – 2016
  • Built and managed web applications and SEO projects.
  • Led a team of 8–10 developers and marketers.
7+ years of freelance & consulting experience

Let's Connect

Open to engineering leadership roles, consulting, and collaboration.

+92 301 4775234 ibtisamasif@gmail.com GitHub LinkedIn